GoldbarOne Before:

Main page leads to another page with many features which can
confuse prospects. The next page has many call to actions
to test drive different functionalities, without focusing
on the benefits of signing up or making a sale.

GoldbarOne After:

Gold Package

Platinum Package

ExpertOne Package

Main page offers test-drive right away in simple packages to choose.
Benefits-oriented, focused call to action for purchase. List building
is to be done through a popup offering more value. All features
are categorized based on packages and made easy to choose.
Coordinated with designer to create response-boosting
and relationship building graphics to increase sales.
Focused on friendliness USP, because ultimately
people prefer doing business with friends.

HostOne Before:

Main page offers too many call to actions. Offers features but no mention
of benefits that triggers desire. Add to cart buttons lead to order page
right after. Sales process exist without creating feeling of trust,
friendliness or much value compared to competitors.

HostOne After:

Main page

Hosting Features Page

Main page offers simple packages that escalates with value addition
and focused call to action. Created USP of being the most dependable
hosting & autoresponder service combined. Focused on expressing a
sense of dependability in customer support, relief on technical
difficulties and easy transfer from competitors.
 

Chong Xin Yun Seth
"Booked Copywriter"
3, Road 68, Kepong Baru
Kuala Lumpur, MY 52100
seth.chong @ gmail.com
+6 012-205-3345

© Copyright 2006-2008 Chong Xin Yun Seth - All Rights Reserved